BUILD BEYOND THE CHAIR

You've Built Your Clientele. Now Build Something You Can Own.

Your talent may have helped you build a clientele, but your income should not always depend on how many appointments you can physically take. Creating your own hair-care brand gives you the opportunity to turn your professional knowledge into something that can serve your clients beyond the chair, strengthen your authority, and create an additional stream of income. But building a successful product brand requires more than choosing a bottle, adding a logo, and posting it online. You need a clear customer, a product that solves a real problem, profitable pricing, strong positioning, the right sourcing strategy, and a plan for bringing the brand to market.
This mentorship will help you move from simply having a product idea to building a brand with purpose, positioning, and a clear launch plan.
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Dramatic Hair Addict

Build Your Own Hair-Care Brand Mentorship

Build Your Own Hair-Care Brand Mentorship

$997.00
$997.00
Sale Sold out

Turn your hair-care product idea into a structured, intentional, and launch-ready brand.

Inside this eight-week live group mentorship, Tariya will guide hairstylists through product direction, ideal-customer clarity, brand positioning, sourcing, samples, pricing, packaging direction, prelaunch marketing, and a realistic launch roadmap.

This is for the hairstylist who is ready to build income and authority beyond appointments—but does not want to figure out the product-brand process alone.

Founding cohort investment: $997

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BUILT FROM REAL EXPERIENCE

I Didn't Just Dream About a Product Brand—I Built One

I know what it feels like to have an idea for a product but not fully understand everything required to turn that idea into a real brand.

I developed my own hair-care products, created the branding, brought them to market, and watched them move beyond my salon and onto the shelves of beauty-supply stores.

That experience taught me that building a product brand takes more than choosing a bottle and adding your logo. It requires a clear customer, intentional products, profitable pricing, strong positioning, marketing, and a strategy for getting your brand in front of the right people.

Inside this mentorship, I'm helping you build from real experience—not theory.

What Beauty Professionals Say About Working With Tariya

She Fixed What Was Costing Her Money

She Stopped Guessing and Started Scaling

FROM PRODUCT IDEA TO BRAND PLAN

By the End of This Mentorship, You'll Have More Than an Idea

You may not have manufactured inventory in your hands by the end of eight weeks because sampling and production timelines can vary. But you will leave with the clarity, strategy, and step-by-step foundation needed to move your hair-care brand forward with intention.

A Clear Product Direction
Know the problem your product solves and who it is designed to serve.
A Focused Product Plan
Choose a hero product or intentional starter collection instead of trying to launch everything at once.
Strong Brand Positioning
Clarify your customer, brand promise, message, and what makes your product line different.
A Sourcing and Sampling Strategy
Understand how to approach vendors, manufacturers, samples, and product-development decisions.
A Pricing and Profit Foundation
Understand your product costs and establish pricing that supports a healthier business model.
A Realistic Launch Roadmap
Create a prelaunch content plan and clear next steps for bringing your brand to market.

The goal is not to rush you into putting your name on a bottle. The goal is to help you build a brand with purpose, positioning, and a plan.

YOUR EIGHT-WEEK ROADMAP

A Clear Process for Turning Your Product Idea Into a Real Brand Plan

You will not spend eight weeks receiving random business advice. Each week builds on the one before it, helping you make the decisions needed to move from product idea to launch-ready strategy.
WEEK 1

Find the Right Product Idea

Identify the client problem your product should solve and choose a direction based on real demand—not just what looks good online.

WEEK 2

Choose Your Hero Product or Starter Collection

Decide whether to begin with one signature product or a focused starter collection that is realistic to develop and market.

WEEK 3

Define Your Customer and Brand Positioning

Clarify who your products are for, what your brand stands for, and why customers should choose your line over another option.

WEEK 4

Understand Vendors, Samples, and Product Development

Learn how private label, custom formulation, manufacturers, vendors, samples, testing, and production decisions fit into your process.

WEEK 5

Build Your Pricing and Profit Foundation

Understand your costs, establish profitable pricing, and avoid creating products that generate sales without creating real profit.

WEEK 6

Plan Your Packaging and Brand Presentation

Develop a clear direction for your bottles, labels, packaging, brand visuals, and overall customer experience.

WEEK 7

Create Your Prelaunch Marketing Strategy

Plan content that introduces the problem, builds interest, educates your audience, and creates demand before your products become available.

WEEK 8

Build Your Launch and First 90-Day Roadmap

Organize your launch steps, marketing priorities, sales plan, and next 90 days so you know what to do after the mentorship ends.

You will leave with clear decisions, organized next steps, and a realistic roadmap for moving your hair-care brand forward.
Enroll in the Founding Cohort
EVERYTHING INCLUDED

The Guidance, Strategy, and Support to Help You Build With Clarity

You are not purchasing another course filled with information you have to figure out alone. This mentorship combines structured training, live guidance, implementation support, and a clear process for moving your product idea forward.
01

Eight Live Mentorship Sessions

Meet with Tariya weekly for structured guidance, coaching, feedback, and support as you make the decisions needed to develop your hair-care brand.

02

How to Create Your Own Product Line Training

Receive Tariya's product-line training to help you understand the foundational steps involved in moving from an idea to an actual product brand.

03

Product and Brand Positioning Support

Clarify your ideal customer, the problem your products solve, your brand promise, your hero product, and what will make your brand different.

04

Sourcing, Sampling, and Pricing Guidance

Learn how to approach vendors and manufacturers, evaluate samples, understand your costs, and create a healthier pricing and profit foundation.

05

Prelaunch and Launch Strategy

Build a content and marketing direction that helps you educate your audience, create interest, and prepare people to purchase before your launch.

06

Six-Figure Stylist Training Bonus

Strengthen the business foundation behind your product brand and learn how to think beyond appointment-based income.

You'll Also Receive

Access to Session Replays
Weekly Implementation Assignments
Live Group Q&A and Feedback
A Clear Launch and 90-Day Action Plan
You will have the information, but more importantly, you will have support applying it to your own brand.
FOUNDING COHORT ENROLLMENT

Your Product Idea Deserves More Than Another Year in Your Notes

You do not need to have every part of your hair-care brand figured out before you begin. You need the right foundation, a clear process, and support making the decisions that move your idea forward.
Eight-Week Live Group Mentorship
Founding Cohort Investment
$997
Your enrollment includes eight live mentorship sessions, structured product-brand training, implementation guidance, replays, and a personalized launch roadmap.
For hairstylists and beauty professionals ready to build a real product brand
Designed for action-takers who are prepared to complete the work
No previous product-development experience is required
Enroll in the Founding Cohort
Product manufacturing, samples, packaging, inventory, legal services, and third-party vendor expenses are not included in the mentorship investment.
Stop sitting on the idea. Start building the brand.